Jurgen
Verfaillie
Lead Graphic Designer
Rubio Monocoat
Wervik, Belgium
Project
Index
Scope of work at Rubio Monocoat, an ecological wood protection brand active in 60+ countries since 1966.
Brandbook & Visual Identity
Brandbook creation defining logo usage, brand colours, typography, icons, photography direction, and communication guidelines. Maintained and enforced as brand gatekeeper across all importers and dealer networks globally.
Product Catalogue & Reference Books
General Product Catalogue covering interior, exterior, and industrial product lines. Eight editions of the annual Reference Book showcasing real-world project photography. Hero brochures for Oil Plus 2C and DuroGrit.
Web Development & AI-Assisted Design
Three decades of hands-on web development -- HTML, CSS, JavaScript, PHP -- now extended with AI-driven tools. Building and prototyping with v0, Google Gemini, Nano Banana Pro, and Google Antigravity. Bridging traditional code fluency with vibe coding to accelerate design-to-production workflows.
Product Labelling & Packaging
Label system across the full product range. Multiple colour variants per product line, each requiring individual packaging. Localised for 60+ international markets.
Colour Cards & Sample Systems
Colour reference cards and physical sample systems for the product range. Sample chip production and print management for dealer distribution worldwide.
Point-of-Sale & Retail Displays
Modular POS display systems for the global dealer network. Floor stands, counter units, and sample boards. Showroom graphics and window display kits.
Trade Show & Event Graphics
Large-format exhibition design for international fairs including Domotex, BAU, and Batibouw. Booth graphics, banners, product displays, and all printed collateral for the EcoConscious sustainability campaign.
All work produced as in-house designer for Rubio Monocoat. Visual materials remain property of the company.
Areas of
Expertise
What the work requires, and what I bring to it.
Brand Identity
Gatekeeper of the Rubio Monocoat visual identity -- ensuring consistent brand application across all importers and dealer networks in 60+ countries.
Print & Editorial
Product catalogues, annual Reference Books, colour cards, maintenance instructions, and campaign brochures. Full prepress-to-print supervision.
Packaging Design
Product packaging and label systems for the full Rubio Monocoat range, including Oil Plus 2C and DuroGrit. Multi-language production for global markets.
Web Development
Full-stack websites and web applications with HTML, CSS, PHP, MySQL. At Scarabee: 23 years building custom backends for planning, accounting, stock management, and invoicing. WordPress, Laravel, and Vue.js.
POS & Retail
Point-of-sale display systems, sample boards, and showroom graphics for the global Rubio Monocoat dealer network.
Languages
NederlandsFrançaisEnglish
Curriculum
Vitae
From the Royal Academy through 23 years of agency work to senior in-house practice.
Lead Graphic Designer
Rubio Monocoat
Izegem, Belgium
Visual identity gatekeeper for an ecological wood protection brand distributed in 60+ countries. Responsible for all product packaging, the Brandbook, catalogues, Reference Books, colour cards, POS display systems, trade show graphics, and campaign materials.
Web Developer / Graphic Designer
Scarabee Graphic Design
Wervik, Belgium
23 years designing and developing websites (HTML, CSS, PHP, MySQL) and programming web-based backend systems for planning, accounting, stock management, and invoicing. Corporate identity, brochures, catalogues, and digital graphic materials for a diverse client base.
Graphic Designer
DIMM NV
Belgium
Design and maintenance of the corporate identity, product brochures, and a comprehensive product catalogue for a water treatment products range. Dutch-to-French translation of all printed materials.
DTP Operator (Internship)
Tanghe Printing
Belgium
Internship in a professional printing house. Design and typesetting of advertising materials for a regional periodical.
Master Graphic Design
Royal Academy Ghent
Ghent, Belgium
Five-year degree in Graphic Design. Focus on typography, editorial layout, and visual communication.